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Rita Ya-Hui Chang · Study

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Rita Ya-Hui Chang

2 works· latest 2014· 2 institutionscluster: provisional

h-index2

i102

Citations77

Works here2

13

14

Most cited in this library

Adaptable apparel: a sustainable design solution for excess apparel consumption problem2014 · 50 citations
Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation2013 · 27 citations

Works

2 shown

Adaptable apparel: a sustainable design solution for excess apparel consumption problem

Journal of Fashion Marketing and Management·2014·7 authors

50citations

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Psychology and Marketing·2013·4 authors

27citations