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Nighat Farjana · Study

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Nighat Farjana

1 works· latest 2016· 1 institutionscluster: provisional

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i101

Citations12

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Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach2016 · 12 citations

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Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach

Asian Journal of Marketing·2016·2 authors·Open access

12citations