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Ryan T Wang · Study
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Ryan T Wang
1 works
· latest 2013
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cluster: provisional
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I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship
2013 · 33 citations
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I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship
International Journal of Sports Marketing and Sponsorship
·
2013
·
2 authors
33
citations