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Tara Rooney · Study

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Tara Rooney

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-8212-5434

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i102

Citations56

Works here2

20

23

Most cited in this library

Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice2020 · 40 citations
Guest Editorial: Investigating the effect of the physical context on customer experience2023 · 16 citations

Works

2 shown

Guest Editorial: Investigating the effect of the physical context on customer experience

Journal of Services Marketing·2023·3 authors·editorial·Open access

16citations

Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

Journal of Relationship Marketing·2020·3 authors·Open access

40citations