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Julien Troiville · Study

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Julien Troiville

6 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0002-8139-0746

h-index5

i105

Citations220

Works here6

15

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24

Most cited in this library

Retailer Brand Equity: Conceptualization and Measurement2015 · 67 citations
Definition, conceptualization and measurement of consumer-based retailer brand equity2019 · 55 citations
Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling2024 · 41 citations
Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication2024 · 39 citations
Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption2021 · 18 citations

Works

6 shown

Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling

Journal of Retailing and Consumer Services·2024·3 authors·Open access

41citations

Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication

Journal of Business Research·2024·1 author·Open access

39citations

Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption

Journal of Business Research·2021·3 authors·Open access

18citations

Definition, conceptualization and measurement of consumer-based retailer brand equity

Journal of Retailing and Consumer Services·2019·3 authors·Open access

55citations

Wine Qualities and Consumer Satisfaction: An Abstract

Developments in marketing science: proceedings of the Academy of Marketing Science·2018·2 authors·other

0citations

Retailer Brand Equity: Conceptualization and Measurement

Developments in marketing science: proceedings of the Academy of Marketing Science·2015·2 authors·chapter

67citations