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Edgar Centeno‐Velázquez · Study
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Edgar Centeno‐Velázquez
2 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-9718-8078
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60
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Most cited in this library
Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda
2024 · 38 citations
Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally
2021 · 22 citations
Works
2 shown
Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda
International Journal of Consumer Studies
·
2024
·
4 authors
·
review
38
citations
Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally
Journal of Retailing and Consumer Services
·
2021
·
4 authors
22
citations