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Brian L. Bourdeau · Study

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Brian L. Bourdeau

6 works· latest 2024· 2 institutionscluster: provisionalORCID 0009-0002-7906-3487

h-index6

i106

Citations442

Works here6

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Most cited in this library

The good guys don't always win: the effect of valence on service perceptions and consequences2006 · 130 citations
The importance of brand cues in intangible service industries: an application to investment services2005 · 117 citations
It Depends2009 · 87 citations
Modeling service alliances: an exploratory investigation of spillover effects in service partnerships2007 · 62 citations
Customer loyalty: A refined conceptualization, measurement, and model2024 · 29 citations

Works

6 shown

Customer loyalty: A refined conceptualization, measurement, and model

Journal of Retailing and Consumer Services·2024·3 authors

29citations

Measuring the effectiveness of facility naming rights sponsorships

Journal of Business Research·2020·1 author

17citations

Journal of Service Research·2009·5 authors

87citations

Modeling service alliances: an exploratory investigation of spillover effects in service partnerships

Strategic Management Journal·2007·3 authors

62citations

The good guys don't always win: the effect of valence on service perceptions and consequences

Journal of Services Marketing·2006·4 authors

130citations

The importance of brand cues in intangible service industries: an application to investment services

Journal of Services Marketing·2005·3 authors

117citations