Home/Author

Shruti Gupta

21 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0001-5966-4598

h-index14

i1015

Citations2,717

Works here21

Most cited in this library

To buy or not to buy? A social dilemma perspective on green buying2009 · 658 citations
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study2006 · 544 citations
The Effects of CEO Pay Structure on Corporate Social Performance2006 · 489 citations
The company‐cause‐customer fit decision in cause‐related marketing2006 · 386 citations
The influence of a retailer's corporate social responsibility program on re-conceptualizing store image2008 · 149 citations

Works

21 shown

Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal

The International Review of Retail Distribution and Consumer Research·2015·2 authors

28citations

The BOP consumer's ethical evaluation of target marketing

Journal of Global Scholars of Marketing Science·2015·2 authors

6citations

An exploratory investigation of aspirational consumption at the bottom of the pyramid

Journal of International Consumer Marketing·2015·2 authors

69citations

The influence of marketing on consumption behavior at the bottom of the pyramid

Journal of Consumer Marketing·2015·2 authors

88citations

To Pay or Not to Pay a Price Premium for Corporate Social Responsibility: A Social Dilemma and Reference Group Theory Perspective

Academy of Marketing Studies journal·2015·1 author

13citations

The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications

Applying quality of life research·2015·2 authors·chapter

5citations

An Exploratory Investigation of Aspirational Consumption at the Bottom of the Pyramid

Association of Marketing Theory and Practice Conference (AMTP)·2015·2 authors·other

2citations

Consumer Evaluation of Target Marketing to the Bottom of the Pyramid

Journal of International Consumer Marketing·2013·2 authors

35citations

Making the Case for Harming the Poor – A Review of Marketing Tactics at the Bottom of the Pyramid

·2013·2 authors·review

6citations

Serving the "Bottom of Pyramid" - A Servant Leadership Perspective

Journal of Leadership Accountability and Ethics·2013·1 author

4citations

A Literature Review of Compulsive Buying - A Marketing Perspective

·2013·1 author

35citations

Consumer stakeholder view of corporate social responsibility: a comparative analysis from USA and India

Social Responsibility Journal·2011·1 author

29citations

An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor

Journal of Global Marketing·2010·3 authors·Open access

4citations

To buy or not to buy? A social dilemma perspective on green buying

Journal of Consumer Marketing·2009·2 authors·Open access

658citations

The influence of a retailer's corporate social responsibility program on re-conceptualizing store image

Journal of Retailing and Consumer Services·2008·2 authors

149citations

How Do Consumers Judge Celebrities' Irresponsible Behavior? An Attribution Theory Perspective

·2007·1 author

21citations

A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Journal of Business Ethics·2006·3 authors

544citations

The company‐cause‐customer fit decision in cause‐related marketing

Journal of Consumer Marketing·2006·2 authors

386citations

A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions

Journal of Nonprofit & Public Sector Marketing·2006·2 authors

97citations

The Effects of CEO Pay Structure on Corporate Social Performance

Journal of Management·2006·3 authors

489citations

THE ATTITUDE - BEHAVIOR GAP IN ENVIRONMENTAL CONSUMERISM

·2006·2 authors

49citations