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R. Thomas Fernandez · Study

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R. Thomas Fernandez

4 works· latest 2015· 2 institutionscluster: provisionalORCID 0000-0003-0113-8055

h-index4

i104

Citations285

Works here4

05

13

14

15

Most cited in this library

Seeking attention: an eye tracking study of in-store merchandise displays2015 · 136 citations
(153) Delighted Consumers Buy Again2005 · 71 citations
Incorporating Eye Tracking Technology and Conjoint Analysis to Better Understand the Green Industry Consumer2014 · 63 citations
Conducting field research in retail stores: A meandering path to a successful research project2013 · 15 citations

Works

4 shown

Seeking attention: an eye tracking study of in-store merchandise displays

International Journal of Retail & Distribution Management·2015·4 authors·Open access

136citations

Incorporating Eye Tracking Technology and Conjoint Analysis to Better Understand the Green Industry Consumer

HortScience·2014·7 authors·Open access

63citations

Conducting field research in retail stores: A meandering path to a successful research project

The International Review of Retail Distribution and Consumer Research·2013·4 authors·Open access

15citations

(153) Delighted Consumers Buy Again

HortScience·2005·5 authors·Open access

71citations