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Sonja Prokopec · Study

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Sonja Prokopec

11 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-3149-7219

h-index6

i106

Citations224

Works here11

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Most cited in this library

Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control2009 · 75 citations
Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation2013 · 59 citations
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context2016 · 25 citations
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics2024 · 22 citations
Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions2018 · 19 citations

Works

11 shown

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics

Journal of Marketing·2024·3 authors·Open access

22citations

Do versus Don’t: The Impact of Framing on Goal-Level Setting

Journal of Consumer Research·2020·3 authors·Open access

16citations

Not All “Wins” Are Equal: the Effect of Unequally Attractive Prizes on Stimulus Appraisal

ACR North American Advances·2020·3 authors

0citations

What You Do Or What You Don’T: the Impact of Framing on Goal Level Setting

ACR North American Advances·2020·3 authors

0citations

Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

Journal of Consumer Research·2018·2 authors

19citations

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

International Journal of Research in Marketing·2016·2 authors

25citations

Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

Journal of Consumer Psychology·2013·2 authors

59citations

Yielding to temptation due to depletion: Can mental budgets help?

PsycEXTRA Dataset·2011·3 authors·dataset

0citations

The Impact of Anchors on Donors’ Behavior: a Field Experiment

ACR North American Advances·2010·2 authors

3citations

Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control

Journal of Consumer Research·2009·2 authors

75citations

The "Socialness" of Virtual Worlds

Journal of the Association for Information Systems·2009·2 authors·Open access

5citations