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Jegatheesan Rajadurai · Study

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Jegatheesan Rajadurai

6 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-2221-8126

h-index5

i105

Citations211

Works here6

03

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21

Most cited in this library

Managing quality in higher education: a Malaysian case study2003 · 92 citations
Enhancing university business curriculum using an importance‐performance approach2011 · 65 citations
Green Marketing Mix Strategy using Modified Measurement Scales A Performance on Gen Y Green Purchasing Decision in Malaysia2019 · 24 citations
Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises2021 · 17 citations
Gen Y Green Purchasing Behavior in Relation to Energy Conservation and Environmental Preservation Products in Malaysia2018 · 12 citations

Works

6 shown

Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

Journal of Asian Finance Economics and Business·2021·5 authors·Open access

17citations

Green Marketing Mix Strategy using Modified Measurement Scales A Performance on Gen Y Green Purchasing Decision in Malaysia

International Journal of Engineering and Advanced Technology·2019·2 authors·Open access

24citations

Nexus Generation Job Creators: A Review of Generational Attributes and Opportunities

Journal of Southeast Asian Research·2019·2 authors·Open access

1citations

Gen Y Green Purchasing Behavior in Relation to Energy Conservation and Environmental Preservation Products in Malaysia

International Journal of Engineering & Technology·2018·3 authors·Open access

12citations

Enhancing university business curriculum using an importance‐performance approach

International Journal of Educational Management·2011·4 authors

65citations

Managing quality in higher education: a Malaysian case study

International Journal of Educational Management·2003·2 authors

92citations