SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Roderick White · Study

Home/Author

Roderick White

5 works· latest 2000cluster: provisional

h-index5

i105

Citations85

Works here5

73

80

99

00

Most cited in this library

What can advertising really do for brands?1999 · 22 citations
Advertising: What It Is and How to Do It1980 · 18 citations
International Advertising: How Far can it Fly?2000 · 16 citations
Brands and Advertising1999 · 15 citations
Consumer product development1973 · 14 citations

Works

5 shown

International Advertising: How Far can it Fly?

Sage eBooks·2000·1 author·chapter

16citations

What can advertising really do for brands?

International Journal of Advertising·1999·1 author

22citations

Brands and Advertising

Sage eBooks·1999·1 author·chapter

15citations

Advertising: What It Is and How to Do It

·1980·1 author·book

18citations

Consumer product development

·1973·1 author·book

14citations