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Bonita M. Kolb · Study

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Bonita M. Kolb

11 works· latest 2020· 4 institutionscluster: provisional

h-index10

i1010

Citations394

Works here11

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Most cited in this library

Marketing Research: A Practical Approach2008 · 108 citations
Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera2000 · 74 citations
The effect of generational change on classical music concert attendance and orchestras' responses in the UK and US2001 · 61 citations
Pricing as the Key to Attracting Students to the Performing Arts1997 · 35 citations
Ethnic preference for the arts: the role of the social experience as attendance motivation2002 · 28 citations

Works

11 shown

Entrepreneurship for the Creative and Cultural Industries

Routledge eBooks·2020·1 author·book

12citations

The Decline of the Subscriber Base: A Study of the Philharmonia Orchestra Audience

·2016·1 author

20citations

Entrepreneurship for the Creative and Cultural Industries

Routledge eBooks·2015·1 author·book

16citations

Marketing Research for Non-profit, Community and Creative Organizations

Routledge eBooks·2008·1 author·book

14citations

Marketing Research: A Practical Approach

·2008·1 author

108citations

Marketing Research

SAGE Publications Ltd eBooks·2008·1 author·book

17citations

The marketing research process

Elsevier eBooks·2008·1 author·chapter

9citations

Ethnic preference for the arts: the role of the social experience as attendance motivation

International Journal of Nonprofit and Voluntary Sector Marketing·2002·1 author

28citations

The effect of generational change on classical music concert attendance and orchestras' responses in the UK and US

Cultural Trends·2001·1 author

61citations

Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera

·2000·1 author·book

74citations

Pricing as the Key to Attracting Students to the Performing Arts

Journal of Cultural Economics·1997·1 author

35citations