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Tom Blackett · Study
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Author
Tom Blackett
7 works
· latest 2000
cluster: provisional
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Citations
561
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Most cited in this library
Co-branding — the science of alliance
2000 · 170 citations
‘Creating Powerful Brands’
1995 · 154 citations
Brands: The New Wealth Creators
1997 · 120 citations
Trademarks
1998 · 39 citations
What is Co-Branding?
1999 · 36 citations
Works
7 shown
Co-branding — the science of alliance
Journal of Brand Management
·
2000
·
1 author
170
citations
What is Co-Branding?
Palgrave Macmillan UK eBooks
·
1999
·
1 author
·
chapter
36
citations
Trademarks
Palgrave Macmillan UK eBooks
·
1998
·
1 author
·
book
39
citations
Brands: The New Wealth Creators
·
1997
·
3 authors
·
book
120
citations
‘Creating Powerful Brands’
Journal of Brand Management
·
1995
·
1 author
154
citations
The Valuation of Brands
Marketing Intelligence & Planning
·
1991
·
1 author
31
citations
RESEARCHING BRAND NAMES
Marketing Intelligence & Planning
·
1988
·
1 author
11
citations