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Corinne Chevalier · Study

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Corinne Chevalier

6 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-6112-7369

h-index4

i104

Citations110

Works here6

12

17

18

25

Most cited in this library

Marketing travel services to senior consumers2012 · 65 citations
The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising2012 · 18 citations
L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire2012 · 16 citations
The use of mature models in advertisements and its contribution to the spirituality of older consumers2018 · 11 citations
When Art Inspires Wine Label Strategy: An Exploration of French Winemakers’ Perceptions2025 · 0 citations

Works

6 shown

When Art Inspires Wine Label Strategy: An Exploration of French Winemakers’ Perceptions

Association of Marketing Theory and Practice Conference (AMTP)·2025·2 authors·other·Open access

0citations

The use of mature models in advertisements and its contribution to the spirituality of older consumers

Journal of Consumer Marketing·2018·2 authors

11citations

Des mannequins seniors dans les pubs… Qu’en pensent les jeunes ?

·2017·2 authors·other

0citations

Marketing travel services to senior consumers

Journal of Consumer Marketing·2012·1 author

65citations

The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising

Recherche et Applications en Marketing (English Edition)·2012·2 authors

18citations

L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire

Recherche et Applications en Marketing (French Edition)·2012·2 authors

16citations