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Minna Törmälä · Study

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Minna Törmälä

2 works· latest 2017· 1 institutionscluster: provisional

h-index2

i102

Citations115

Works here2

17

Most cited in this library

Development of new B2B venture corporate brand identity: A narrative performance approach2017 · 66 citations
The roles of business partners in corporate brand image co-creation2017 · 49 citations

Works

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The roles of business partners in corporate brand image co-creation

Journal of Product & Brand Management·2017·2 authors

49citations

Development of new B2B venture corporate brand identity: A narrative performance approach

Industrial Marketing Management·2017·2 authors

66citations