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Ana Alina Tudoran · Study

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Ana Alina Tudoran

9 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-1380-4775

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Citations485

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Most cited in this library

Elevating theoretical insight and predictive accuracy in business research: Combining PLS-SEM and selected machine learning algorithms2023 · 132 citations
Differences and Similarities between Impulse Buying and Variety Seeking: A Personality‐based Perspective2015 · 113 citations
Extending the prevalent consumer loyalty modelling: the role of habit strength2013 · 61 citations
Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication2015 · 46 citations
Regulatory focus, self-efficacy and outcome expectations as drivers of motivation to consume healthy food products2012 · 44 citations

Works

9 shown

Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models

Journal of Business Research·2024·3 authors·Open access

20citations

Elevating theoretical insight and predictive accuracy in business research: Combining PLS-SEM and selected machine learning algorithms

Journal of Business Research·2023·2 authors·Open access

132citations

A machine learning approach to identifying decision-making styles for managing customer relationships

Electronic Markets·2022·1 author

13citations

Examining trust in consumers as new food co-creators: Does the communicator matter?

Food Quality and Preference·2020·3 authors

15citations

Differences and Similarities between Impulse Buying and Variety Seeking: A Personality‐based Perspective

Psychology and Marketing·2015·4 authors·Open access

113citations

Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication

International Business Review·2015·2 authors·Open access

46citations

Extending the prevalent consumer loyalty modelling: the role of habit strength

European Journal of Marketing·2013·4 authors

61citations

Satisfaction strength and intention to purchase a new product

Journal of Consumer Behaviour·2012·3 authors·Open access

41citations

Regulatory focus, self-efficacy and outcome expectations as drivers of motivation to consume healthy food products

Appetite·2012·3 authors

44citations