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Victor Manoel Cunha de Almeida · Study
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Author
Victor Manoel Cunha de Almeida
6 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-4433-0787
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Citations
119
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Most cited in this library
The effect of simultaneous sponsorship of rival football teams
2015 · 26 citations
Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity
2023 · 23 citations
Determinantes da satisfação dos clientes com serviços bancários
2008 · 22 citations
The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
2016 · 17 citations
Theoretical Model of Engagement in the Context of Brand Communities
2017 · 16 citations
Works
6 shown
Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity
International Journal of Sports Marketing and Sponsorship
·
2023
·
4 authors
·
Open access
23
citations
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
BAR - Brazilian Administration Review
·
2019
·
3 authors
·
Open access
15
citations
Theoretical Model of Engagement in the Context of Brand Communities
Brazilian Business Review
·
2017
·
2 authors
·
Open access
16
citations
The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
Brazilian Business Review
·
2016
·
3 authors
·
Open access
17
citations
The effect of simultaneous sponsorship of rival football teams
BAR - Brazilian Administration Review
·
2015
·
2 authors
·
Open access
26
citations
Determinantes da satisfação dos clientes com serviços bancários
RAE eletrônica
·
2008
·
3 authors
·
Open access
22
citations