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John R. Ronchetto · Study

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John R. Ronchetto

6 works· latest 1996· 1 institutionscluster: provisional

h-index6

i106

Citations488

Works here6

85

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96

Most cited in this library

Tracing Emergent Processes in Marketing Strategy Formation1988 · 208 citations
Embedded Influence Patterns in Organizational Buying Systems1989 · 164 citations
Selling Centers and Buying Centers: Formulating Strategic Exchange Patterns1985 · 54 citations
Examining an industrial buyer’s purchasing linkages: a network model and analysis of organizational buying workflow1996 · 23 citations
Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles1992 · 22 citations

Works

6 shown

Examining an industrial buyer’s purchasing linkages: a network model and analysis of organizational buying workflow

Journal of Business and Industrial Marketing·1996·2 authors

23citations

Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques

Journal of Marketing Education·1994·2 authors

17citations

Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles

Journal of Marketing Education·1992·3 authors

22citations

Embedded Influence Patterns in Organizational Buying Systems

Journal of Marketing·1989·3 authors

164citations

Tracing Emergent Processes in Marketing Strategy Formation

Journal of Marketing·1988·3 authors

208citations

Selling Centers and Buying Centers: Formulating Strategic Exchange Patterns

Journal of Personal Selling and Sales Management·1985·3 authors

54citations