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Darlin Apasrawirote · Study
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Darlin Apasrawirote
4 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-5442-8809
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Citations
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Most cited in this library
Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping
2022 · 69 citations
Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
2023 · 25 citations
Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses
2022 · 23 citations
Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2)
2022 · 19 citations
Works
4 shown
Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Journal of Advances in Management Research
·
2023
·
4 authors
25
citations
Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses
Journal of Entrepreneurship in Emerging Economies
·
2022
·
4 authors
23
citations
Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping
Asian Journal of Business Research
·
2022
·
2 authors
·
Open access
69
citations
Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2)
Emerging Science Journal
·
2022
·
4 authors
·
Open access
19
citations