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Mikael Andéhn · Study
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Author
Mikael Andéhn
8 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0002-0152-280X
Works
8 shown
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’
Journal of Marketing Management
·
2022
·
4 authors
9
citations
Performing place promotion—On implaced identity in marketized geographies
Marketing Theory
·
2019
·
3 authors
30
citations
The inhuman challenge: Writing with dark desire
Organization
·
2019
·
3 authors
·
Open access
30
citations
Re-imagining the country-of-origin effect: a promulgation approach
Journal of Product & Brand Management
·
2018
·
2 authors
·
Open access
24
citations
More than meets the eye: videography and production of desire in semiocapitalism
Journal of Marketing Management
·
2017
·
2 authors
25
citations
Against the implicit politics of service-dominant logic
Marketing Theory
·
2017
·
3 authors
59
citations
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
International Marketing Review
·
2016
·
2 authors
42
citations
Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research
Journal of Consumer Behaviour
·
2015
·
3 authors
111
citations