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Jisu Yi · Study

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Jisu Yi

6 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0002-2176-9770

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i105

Citations765

Works here6

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Most cited in this library

What makes followers loyal? The role of influencer interactivity in building influencer brand equity2020 · 338 citations
The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb2019 · 257 citations
Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI2024 · 69 citations
Determinants of growth and decline in mobile game diffusion2017 · 59 citations
Uncovering the quality factors driving the success of mobile payment apps2023 · 38 citations

Works

6 shown

Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI

Journal of Retailing and Consumer Services·2024·3 authors

69citations

Uncovering the quality factors driving the success of mobile payment apps

Journal of Retailing and Consumer Services·2023·3 authors

38citations

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

Journal of Product & Brand Management·2020·1 author

338citations

The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb

Information Processing & Management·2019·3 authors

257citations

Determinants of growth and decline in mobile game diffusion

Journal of Business Research·2017·3 authors

59citations

Do Sales of an Extended Brand Affect Popularity of its Original?

ASIA MARKETING JOURNAL·2016·3 authors·Open access

4citations