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Praveen Aggarwal · Study
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Author
Praveen Aggarwal
20 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0003-0702-6441
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Citations
1,965
Works here
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Most cited in this library
Scarcity Messages
2011 · 348 citations
Social Loafing on Group Projects
2008 · 328 citations
Who is the fairest of them all? An attributional approach to price fairness perceptions
2003 · 276 citations
Salesperson Empathy and Listening: Impact on Relationship Outcomes
2005 · 187 citations
Strategic brand alliances: implications of ingredient branding for national and private label brands
2000 · 168 citations
Works
20 shown
Asymmetric brand alliances: When joint promotions with strong brands hurt
Journal of Business Research
·
2021
·
2 authors
24
citations
Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions
Journal of Consumer Marketing
·
2016
·
2 authors
16
citations
The customer is king: culture-based unintended consequences of modern marketing
Journal of Consumer Marketing
·
2016
·
2 authors
67
citations
Value Co-Creation: Factors Affecting Discretionary Effort Exertion
Services Marketing Quarterly
·
2014
·
2 authors
17
citations
Managerial and Public Attitudes Toward Ethics in Marketing Research
Journal of Business Ethics
·
2011
·
3 authors
12
citations
Scarcity Messages
Journal of Advertising
·
2011
·
3 authors
348
citations
Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context
Journal of Marketing Communications
·
2011
·
3 authors
40
citations
The Hot Seat
Journal of Marketing Education
·
2008
·
3 authors
15
citations
Social Loafing on Group Projects
Journal of Marketing Education
·
2008
·
1 author
328
citations
Decision delegation: A conceptualization and empirical investigation
Psychology and Marketing
·
2007
·
2 authors
59
citations
The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students
Journal of Marketing Education
·
2007
·
3 authors
50
citations
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications
Journal of Marketing Communications
·
2005
·
2 authors
52
citations
Salesperson Empathy and Listening: Impact on Relationship Outcomes
The Journal of Marketing Theory and Practice
·
2005
·
4 authors
187
citations
Use it or lose it: purchase acceleration effects of time‐limited promotions
Journal of Consumer Behaviour
·
2003
·
2 authors
150
citations
Who is the fairest of them all? An attributional approach to price fairness perceptions
Journal of Business Research
·
2003
·
2 authors
276
citations
When Gains Exceed Losses: Attribute Trade-Offs and Prospect Theory
ACR North American Advances
·
2003
·
2 authors
17
citations
Strategic brand alliances: implications of ingredient branding for national and private label brands
Journal of Product & Brand Management
·
2000
·
2 authors
168
citations
Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices
Journal of Product & Brand Management
·
2000
·
5 authors
23
citations
Barriers to the adoption of really‐new products and the role of surrogate buyers
Journal of Consumer Marketing
·
1998
·
3 authors
85
citations
Asymmetric price competition and store vs national brand choice
Journal of Product & Brand Management
·
1998
·
2 authors
31
citations