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Jon D. Morris

13 works· latest 2016· 2 institutionscluster: provisional

h-index13

i1013

Citations1,837

Works here13

Most cited in this library

Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 11995 · 436 citations
The Power of Affect: Predicting Intention2002 · 344 citations
Antecedents of True Brand Loyalty2008 · 309 citations
観察 SAM 自己評価マネキン感情的反応の効果的な異文化間比較測定1995 · 185 citations
Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations2015 · 185 citations

Works

13 shown

Decoding Neural Responses To Emotion in Television Commercials

Journal of Advertising Research·2016·1 author

61citations

Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

Psychology and Marketing·2015·4 authors

185citations

Antecedents of True Brand Loyalty

Journal of Advertising·2008·3 authors

309citations

Is Beauty A Joy Forever? Young Women's Emotional Responses to Varying Types of Beautiful Advertising Models

Journalism & Mass Communication Quarterly·2008·2 authors

32citations

The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation

Journal of Advertising·2007·2 authors

87citations

Emotions in Advertising

SAGE Publications Ltd eBooks·2007·3 authors·chapter

16citations

The effect of advertising on the market value of firms: Empirical evidence from the Super Bowl ads

Journal of Targeting Measurement and Analysis for Marketing·2003·2 authors·Open access

54citations

The Power of Affect: Predicting Intention

Journal of Advertising Research·2002·4 authors

344citations

The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition

ACR North American Advances·1998·2 authors

98citations

Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1

Journal of Advertising Research·1995·1 author

436citations

観察 SAM 自己評価マネキン感情的反応の効果的な異文化間比較測定

Journal of Advertising Research·1995·1 author

185citations

Measuring Multiple Emotional Responses to a Single Television Commercial

ACR North American Advances·1994·2 authors

14citations

MANAGING THE CREATIVE EFFORT: PRE-PRODUCTION AND POST-PRODUCTION MEASURES OF EMOTIONAL RESPONSE 1

·1993·2 authors

16citations