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Neringa Vilkaité-Vaitoné · Study

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Neringa Vilkaité-Vaitoné

10 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-4208-149X

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Citations278

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Most cited in this library

Green marketing orientation: evolution, conceptualization and potential benefits2019 · 81 citations
Measuring Green Marketing: Scale Development and Validation2022 · 51 citations
Service Customer Loyalty: An Evaluation Based on Loyalty Factors2020 · 38 citations
Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda2022 · 29 citations
Influence of Customer Loyalty Program on Organizational Performance: a Case of Airline Industry2016 · 23 citations

Works

10 shown

The greenwashing trap: how misleading marketing affects consumer green purchasing habits

Verslas teorija ir praktika·2024·1 author·Open access

7citations

The Cultural Roots of Green Stays: Understanding Touristic Accommodation Choices Through the Lens of the Theory of Planned Behavior

Sustainability·2024·3 authors·Open access

14citations

Unveiling the Untapped Potential of Green Consumption in Tourism

Sustainability·2023·2 authors·Open access

14citations

Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda

Energies·2022·2 authors·review·Open access

29citations

Measuring Green Marketing: Scale Development and Validation

Energies·2022·3 authors·Open access

51citations

Service Customer Loyalty: An Evaluation Based on Loyalty Factors

Sustainability·2020·2 authors·Open access

38citations

Factors affecting implementation of green marketing orientation

SHS Web of Conferences·2020·2 authors·other·Open access

11citations

Green marketing orientation: evolution, conceptualization and potential benefits

Open Economics·2019·2 authors·Open access

81citations

Influence of Customer Loyalty Program on Organizational Performance: a Case of Airline Industry

Engineering Economics·2016·2 authors·Open access

23citations

Conceptualization of the Effectiveness of Marketing Tools

Intellectual Economics·2011·3 authors·Open access

10citations