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Jessica J. H. Severn · Study
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Jessica J. H. Severn
2 works
· latest 1990
· 1 institutions
cluster: provisional
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335
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Most cited in this library
The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness
1990 · 254 citations
Uses and Gratifications Motives as Indicators of Magazine Readership
1988 · 81 citations
Works
2 shown
The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness
Journal of Advertising
·
1990
·
3 authors
254
citations
Uses and Gratifications Motives as Indicators of Magazine Readership
Journalism Quarterly
·
1988
·
3 authors
81
citations