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Magdalena Bekk · Study
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Author
Magdalena Bekk
2 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0003-4685-4397
Works
2 shown
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
Journal of Interactive Marketing
·
2018
·
3 authors
383
citations
Greening the competitive advantage: antecedents and consequences of green brand equity
Quality & Quantity
·
2015
·
4 authors
111
citations