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Melissa N. Clark · Study

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Melissa N. Clark

5 works· latest 2016· 3 institutionscluster: provisionalORCID 0000-0003-1217-3702

h-index5

i105

Citations360

Works here5

09

15

16

Most cited in this library

Relationship quality in higher education marketing: the role of social media engagement2016 · 171 citations
Relationship marketing in A B2C context: The moderating role of personality traits2009 · 108 citations
The Impact of Service Fairness Perceptions on Relationship Quality2009 · 37 citations
Managing New Salespeople’s Ethical Behaviors during Repetitive Failures: When Trying to Help Actually Hurts2015 · 34 citations
Positive and Negative Social Reactions to Salesperson Deviance2015 · 10 citations

Works

5 shown

Relationship quality in higher education marketing: the role of social media engagement

Journal of Marketing for HIGHER EDUCATION·2016·3 authors

171citations

Managing New Salespeople’s Ethical Behaviors during Repetitive Failures: When Trying to Help Actually Hurts

Journal of Business Ethics·2015·4 authors

34citations

Positive and Negative Social Reactions to Salesperson Deviance

The Journal of Marketing Theory and Practice·2015·3 authors

10citations

Relationship marketing in A B2C context: The moderating role of personality traits

Journal of Retailing and Consumer Services·2009·2 authors

108citations

The Impact of Service Fairness Perceptions on Relationship Quality

Services Marketing Quarterly·2009·3 authors

37citations