S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Pronobesh Banerjee · Study
Home
/
Author
Pronobesh Banerjee
11 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-1929-040X
Follow
Suggest an ORCID correction
h-index
4
i10
1
Citations
52
Works here
11
18
19
20
21
22
24
Most cited in this library
Loss is a loss, why categorize it? Mental accounting across cultures
2019 · 23 citations
When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking
2018 · 8 citations
Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles
2019 · 8 citations
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative
2022 · 5 citations
Attribute ratings and their impact on attraction and compromise effects
2024 · 4 citations
Works
11 shown
Attribute ratings and their impact on attraction and compromise effects
Marketing Letters
·
2024
·
4 authors
4
citations
Factors that promote the repulsion effect in preferential choice
Judgment and Decision Making
·
2024
·
6 authors
·
Open access
2
citations
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative
Journal of Consumer Behaviour
·
2022
·
3 authors
5
citations
Repulsion Effect: An Eye-Tracking Study
Palgrave studies in democracy, innovation, and entrepreneurship for growth
·
2022
·
3 authors
·
chapter
1
citations
Why Compromise? I Want the Extreme!
Palgrave studies in democracy, innovation, and entrepreneurship for growth
·
2022
·
1 author
·
chapter
0
citations
When consumers do not compromise - An Eye Tracking Study!
RePEc: Research Papers in Economics
·
2021
·
2 authors
·
preprint
0
citations
Stimulus Characteristics and Attraction Effect: Role of qualitative and quantitative attribute values
RePEc: Research Papers in Economics
·
2020
·
1 author
·
preprint
1
citations
Repulsion Effect: When an Asymmetrically Dominated Decoy Increases the Competitor’s Choice Share
RePEc: Research Papers in Economics
·
2020
·
1 author
·
preprint
0
citations
Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles
Journal of Consumer Behaviour
·
2019
·
3 authors
8
citations
Loss is a loss, why categorize it? Mental accounting across cultures
Journal of Consumer Behaviour
·
2019
·
4 authors
23
citations
When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking
Journal of Strategic Marketing
·
2018
·
4 authors
8
citations