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Muhammad Sufyan · Study

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Muhammad Sufyan

4 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-0941-4632

h-index4

i104

Citations414

Works here4

22

23

24

Most cited in this library

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms2022 · 261 citations
What does AI think of AI as an external enabler (EE) of entrepreneurship? An assessment through and of the EE framework2023 · 87 citations
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation2023 · 54 citations
Sustaining spontaneous venturing in response to the global refugee crisis2024 · 12 citations

Works

4 shown

Sustaining spontaneous venturing in response to the global refugee crisis

Journal of Business Venturing Insights·2024·7 authors·Open access

12citations

How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation

Journal of Marketing Analytics·2023·4 authors·review·Open access

54citations

What does AI think of AI as an external enabler (EE) of entrepreneurship? An assessment through and of the EE framework

Journal of Business Venturing Insights·2023·2 authors·Open access

87citations

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms

Journal of Retailing and Consumer Services·2022·5 authors·Open access

261citations