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Kithmini Minoma Herath · Study
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Kithmini Minoma Herath
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· latest 2023
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Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
2023 · 7 citations
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Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
Journal of Asia Business Studies
·
2023
·
6 authors
7
citations