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Claudiu-Cătălin Munteanu · Study
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Claudiu-Cătălin Munteanu
2 works
· latest 2014
· 1 institutions
cluster: provisional
ORCID 0000-0001-5189-2721
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Citations
132
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2
14
Most cited in this library
Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle
2014 · 124 citations
Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness
2014 · 8 citations
Works
2 shown
Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle
Procedia - Social and Behavioral Sciences
·
2014
·
2 authors
·
other
·
Open access
124
citations
Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness
Procedia - Social and Behavioral Sciences
·
2014
·
2 authors
·
other
·
Open access
8
citations