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Lucy Simmonds · Study

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Lucy Simmonds

2 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-4795-5141

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i102

Citations173

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19

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Most cited in this library

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation2019 · 95 citations
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention2020 · 78 citations

Works

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A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Psychology and Marketing·2020·5 authors

78citations

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Journal of Business Research·2019·5 authors

95citations