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Minhi Hahn · Study

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Minhi Hahn

10 works· latest 2019· 2 institutionscluster: provisional

h-index9

i109

Citations800

Works here10

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Most cited in this library

Effects of perceived behavioral control on the consumer usage intention of e-coupons2006 · 248 citations
The effects of time pressure and information load on decision quality1992 · 164 citations
Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model1994 · 142 citations
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective1999 · 84 citations
Pulsing in a Discrete Model of Advertising Competition1991 · 48 citations

Works

10 shown

Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?

Journal of Business Research·2019·2 authors

25citations

REGULATORY FOCUS AND DECISION RULES: ARE PREVENTIONFOCUSED CONSUMERS REGRET MINIMIZERS?

Global Fashion Management Conference·2018·2 authors·other

3citations

The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Psychology and Marketing·2015·3 authors

24citations

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Psychology and Marketing·2006·5 authors

248citations

Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Psychology and Marketing·1999·1 author

84citations

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Marketing Science·1994·4 authors

142citations

The effects of time pressure and information load on decision quality

Psychology and Marketing·1992·3 authors

164citations

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Journal of Advertising·1992·3 authors

21citations

Pulsing in a Discrete Model of Advertising Competition

Journal of Marketing Research·1991·2 authors

48citations

Advertising Cost Interactions and the Optimality of Pulsing

Management Science·1991·2 authors

41citations