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Anu Rani · Study
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Author
Anu Rani
2 works
· latest 2017
· 1 institutions
cluster: provisional
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Citations
182
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Most cited in this library
How trust moderates social media engagement and brand equity
2017 · 164 citations
Moderating role of perceived risk in credit card usage and experience link
2014 · 18 citations
Works
2 shown
How trust moderates social media engagement and brand equity
Journal of Research in Interactive Marketing
·
2017
·
2 authors
164
citations
Moderating role of perceived risk in credit card usage and experience link
Journal of Indian Business Research
·
2014
·
3 authors
18
citations