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James G. Hutton · Study

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James G. Hutton

8 works· latest 2015· 1 institutionscluster: provisional

h-index8

i108

Citations1,085

Works here8

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15

Most cited in this library

Reputation management: the new face of corporate public relations?2001 · 359 citations
The definition, dimensions, and domain of public relations1999 · 284 citations
A study of brand equity in an organizational‐buying context1997 · 196 citations
Integrated marketing communications and the evolution of marketing thought1996 · 126 citations
Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge2001 · 69 citations

Works

8 shown

Regifting: A multi-perspective processual overview

Journal of Business Research·2015·3 authors

16citations

Marketing Communications: Integrated Theory, Strategy & Tactics

·2002·1 author·book

12citations

Reputation management: the new face of corporate public relations?

Public Relations Review·2001·4 authors

359citations

Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge

Sage eBooks·2001·1 author·chapter

69citations

The definition, dimensions, and domain of public relations

Public Relations Review·1999·1 author

284citations

A study of brand equity in an organizational‐buying context

Journal of Product & Brand Management·1997·1 author

196citations

Integrated marketing communications and the evolution of marketing thought

Journal of Business Research·1996·1 author

126citations

Integrated relationship-marketing communications: a key opportunity for IMC

Journal of Marketing Communications·1996·1 author

23citations