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Cecilia Yin Mei Cheong · Study

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Cecilia Yin Mei Cheong

2 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0003-1674-5763

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i102

Citations37

Works here2

21

22

Most cited in this library

Corporate branding of academic institutions: semiotic communication of logos and names2021 · 23 citations
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok2022 · 14 citations

Works

2 shown

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

SAGE Open·2022·3 authors·Open access

14citations

Corporate branding of academic institutions: semiotic communication of logos and names

Journal of Marketing for HIGHER EDUCATION·2021·2 authors

23citations