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Carrie M. Heilman · Study

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Carrie M. Heilman

8 works· latest 2012· 2 institutionscluster: provisional

h-index8

i108

Citations817

Works here8

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Most cited in this library

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons2002 · 336 citations
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market2000 · 210 citations
Identification with the retail organization and customer-perceived employee similarity: Effects on customer spending.2012 · 68 citations
A neural network application to consumer classification to improve the timing of direct marketing activities2004 · 66 citations
An empirical investigation of in‐store sampling promotions2011 · 63 citations

Works

8 shown

The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending

Journal of Retailing·2012·3 authors

24citations

Identification with the retail organization and customer-perceived employee similarity: Effects on customer spending.

Journal of Applied Psychology·2012·3 authors

68citations

An empirical investigation of in‐store sampling promotions

British Food Journal·2011·3 authors

63citations

A neural network application to consumer classification to improve the timing of direct marketing activities

Computers & Operations Research·2004·3 authors

66citations

Determining the appropriate amount of data for classifying consumers for direct marketing purposes

Journal of Interactive Marketing·2003·3 authors

31citations

Segmenting consumers using multiple-category purchase data

International Journal of Research in Marketing·2002·2 authors

19citations

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

Journal of Marketing Research·2002·3 authors

336citations

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Journal of Marketing Research·2000·3 authors

210citations