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Michael Serazio · Study

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Michael Serazio

13 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-3613-7282

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Citations470

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Most cited in this library

Branding politics: Emotion, authenticity, and the marketing culture of American political communication2015 · 79 citations
Sports Fandom and Political Attitudes2018 · 56 citations
The New Media Designs of Political Consultants: Campaign Production in a Fragmented Era2014 · 53 citations
The Apolitical Irony of Generation Mash‐Up: A Cultural Case Study in Popular Music2008 · 50 citations
Weaponized Patriotism and Racial Subtext in Kaepernick’s Aftermath: The Anti-politics of American Sports Fandom2019 · 44 citations

Works

13 shown

The Authenticity Industries

Stanford University Press eBooks·2023·1 author·book

23citations

How news went guerrilla marketing: a history, logic, and critique of brand journalism

Media Culture & Society·2020·1 author

15citations

Weaponized Patriotism and Racial Subtext in Kaepernick’s Aftermath: The Anti-politics of American Sports Fandom

Television & New Media·2019·2 authors

44citations

Making (Branded) News: The Corporate Co-optation of Online Journalism Production

Journalism Practice·2019·1 author

25citations

The other ‘fake’ news: Professional ideals and objectivity ambitions in brand journalism

Journalism·2019·1 author

38citations

Producing Popular Politics: The Infotainment Strategies of American Campaign Consultants

Journal of Broadcasting & Electronic Media·2018·1 author

15citations

Sports Fandom and Political Attitudes

Public Opinion Quarterly·2018·2 authors

56citations

Branding politics: Emotion, authenticity, and the marketing culture of American political communication

Journal of Consumer Culture·2015·1 author

79citations

Managing the Digital News Cyclone: Power, Participation, and Political Production Strategies

·2015·1 author

12citations

The New Media Designs of Political Consultants: Campaign Production in a Fragmented Era

Journal of Communication·2014·1 author

53citations

The Elementary Forms of Sports Fandom

Communication & Sport·2012·1 author·Open access

36citations

Shooting for Fame: Spectacular Youth, Web 2.0 Dystopia, and the Celebrity Anarchy of Generation Mash-Up

Communication Culture and Critique·2010·1 author·Open access

24citations

The Apolitical Irony of Generation Mash‐Up: A Cultural Case Study in Popular Music

Popular Music & Society·2008·1 author

50citations