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Ma. Margarita Orozco Gómez · Study
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Ma. Margarita Orozco Gómez
4 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-6180-311X
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167
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Most cited in this library
Brand personality and purchase intention
2015 · 73 citations
A segmentation study of Mexican consumers based on shopping centre attractiveness
2012 · 68 citations
El valor de la marca desde la perspectiva del consumidor Estudio empírico sobre preferencia, lealtad y experiencia de marca en procesos de alto y bajo involucramiento de compra
2011 · 17 citations
The emotional side of price: reference price as a decision maker in consumer purchase
2024 · 9 citations
Works
4 shown
The emotional side of price: reference price as a decision maker in consumer purchase
International Journal of Retail & Distribution Management
·
2024
·
2 authors
9
citations
Brand personality and purchase intention
European Business Review
·
2015
·
2 authors
73
citations
A segmentation study of Mexican consumers based on shopping centre attractiveness
International Journal of Retail & Distribution Management
·
2012
·
2 authors
68
citations
El valor de la marca desde la perspectiva del consumidor Estudio empírico sobre preferencia, lealtad y experiencia de marca en procesos de alto y bajo involucramiento de compra
Contaduría y Administración
·
2011
·
3 authors
·
Open access
17
citations