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Yixin Ye · Study

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Yixin Ye

1 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-3031-1593

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Understanding Virtual Gifting in Live Streaming by the Theory of Planned Behavior2022 · 33 citations

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Understanding Virtual Gifting in Live Streaming by the Theory of Planned Behavior

Human Behavior and Emerging Technologies·2022·3 authors·Open access

33citations