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Samuel Textor · Study
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Samuel Textor
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Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
2008 · 119 citations
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Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
Psychology and Marketing
·
2008
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4 authors
·
Open access
119
citations