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Patrick M. Kraft · Study

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Patrick M. Kraft

3 works· latest 2012· 2 institutionscluster: provisional

h-index3

i103

Citations85

Works here3

08

09

12

Most cited in this library

Building the Brand: A Case Study of Troy University2008 · 38 citations
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry2009 · 29 citations
Click clack: examining the strategic and entrepreneurial brand vision of Under Armour2012 · 18 citations

Works

3 shown

Click clack: examining the strategic and entrepreneurial brand vision of Under Armour

International Journal of Entrepreneurial Venturing·2012·4 authors

18citations

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

International Journal of Sports Marketing and Sponsorship·2009·3 authors

29citations

Building the Brand: A Case Study of Troy University

Sport Marketing Quarterly·2008·4 authors

38citations