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Liuning Zhou · Study

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Liuning Zhou

3 works· latest 2012· 1 institutionscluster: provisional

h-index3

i102

Citations278

Works here3

10

11

12

Most cited in this library

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising2012 · 159 citations
Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior2011 · 111 citations
Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach2010 · 8 citations

Works

3 shown

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Journal of Interactive Marketing·2012·4 authors

159citations

Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior

Journal of Targeting Measurement and Analysis for Marketing·2011·2 authors·Open access

111citations

Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach

Chinese Journal of Communication·2010·3 authors

8citations