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Jessica Vredenburg · Study
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Author
Jessica Vredenburg
5 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-9977-9824
Works
5 shown
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Journal of Brand Management
·
2023
·
4 authors
·
Open access
45
citations
Strategic B2B brand activism: Building conscientious purpose for social impact
Industrial Marketing Management
·
2022
·
4 authors
·
Open access
57
citations
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm
Journal of Macromarketing
·
2021
·
5 authors
55
citations
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
Journal of Public Policy & Marketing
·
2020
·
4 authors
·
Open access
771
citations
A multi-stakeholder IMC framework for networked brand identity
European Journal of Marketing
·
2017
·
4 authors
·
Open access
32
citations