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Roger Marshall · Study
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Author
Roger Marshall
36 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0002-1841-8224
Works
36 shown
What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects
Psychology and Marketing
·
2022
·
5 authors
·
Open access
20
citations
COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making
Journal of Travel Research
·
2021
·
12 authors
·
Open access
67
citations
Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options
Australasian Marketing Journal (AMJ)
·
2020
·
3 authors
5
citations
The influence of preciseness of price information on the travel option choice
Tourism Management
·
2020
·
5 authors
·
Open access
43
citations
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Industrial Marketing Management
·
2018
·
2 authors
110
citations
Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries
Journal of Business Research
·
2018
·
4 authors
99
citations
The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect
Journal of Retailing
·
2018
·
3 authors
·
Open access
35
citations
Are two arguments always better than one?
European Journal of Marketing
·
2016
·
3 authors
25
citations
Understanding and Modeling Configural Causality
Springer eBooks
·
2016
·
3 authors
·
chapter
1
citations
Show you care: initiating co-creation in service recovery
Journal of service management
·
2014
·
4 authors
105
citations
Looking beyond impulse buying
European Journal of Marketing
·
2014
·
3 authors
·
Open access
50
citations
Exploring impulse buying in services: toward an integrative framework
Journal of the Academy of Marketing Science
·
2013
·
3 authors
·
Open access
76
citations
Critical Tests of Multiple Theories of Cultures’ Consequences
Journal of Travel Research
·
2013
·
3 authors
·
Open access
131
citations
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Journal of Business Research
·
2013
·
3 authors
27
citations
Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
Journal of International Consumer Marketing
·
2011
·
3 authors
·
Open access
31
citations
General theory of cultures' consequences on international tourism behavior
Journal of Business Research
·
2010
·
3 authors
200
citations
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
Journal of Business Research
·
2010
·
3 authors
141
citations
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Journal of Business Research
·
2010
·
4 authors
48
citations
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Journal of Marketing Management
·
2010
·
3 authors
75
citations
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Journal of Marketing Management
·
2010
·
4 authors
52
citations
Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions
SSRN Electronic Journal
·
2009
·
3 authors
·
preprint
·
Open access
41
citations
Impulse buying and variety seeking: A trait-correlates perspective
Journal of Business Research
·
2009
·
3 authors
454
citations
Endorsement Theory: How Consumers Relate to Celebrity Models
Journal of Advertising Research
·
2008
·
4 authors
50
citations
Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
·
2008
·
3 authors
70
citations
Exploring Customer Loyalty Following Service Recovery
Journal of Service Research
·
2007
·
3 authors
453
citations
Why buy second‐best? The behavioral dynamics of market leadership
Journal of Product & Brand Management
·
2007
·
3 authors
21
citations
Brand power revisited: measuring brand equity in cyber‐space
Journal of Product & Brand Management
·
2005
·
2 authors
36
citations
How Businesses Buy Advertising Agency Services A way to segment advertising agencies’ markets?
Journal of Advertising Research
·
2003
·
3 authors
17
citations
Price threshold and discount saturation point in Singapore
Journal of Product & Brand Management
·
2002
·
2 authors
48
citations
Children=S Use of Consumer Heuristics
ACR North American Advances
·
2002
·
3 authors
4
citations
A cross-cultural assessment of the advertising agency selection process: an empirical test in Korea and New Zealand
International Journal of Advertising
·
2001
·
2 authors
16
citations
Measuring brand power: validating a model for optimizing brand equity
Journal of Product & Brand Management
·
1999
·
3 authors
166
citations
The interaction of message framing and felt involvement in the context of cell phone commercials
European Journal of Marketing
·
1999
·
2 authors
53
citations
An empirical study of the purchase role structure in Korean families
Psychology and Marketing
·
1998
·
3 authors
24
citations
Measuring influence in the family decision making process using an observational method
Qualitative Market Research An International Journal
·
1998
·
2 authors
38
citations
The Advertising Agency Selection Process
International Journal of Advertising
·
1994
·
2 authors
32
citations