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William K. Brandt · Study

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William K. Brandt

3 works· latest 1980· 1 institutionscluster: provisional

h-index3

i103

Citations143

Works here3

74

76

80

Most cited in this library

Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending1974 · 55 citations
Marketing Planning in the Multinational Subsidiary: Practices and Problems1980 · 53 citations
Patterns of Communications in the Multinational Corporation: An Empirical Study1976 · 35 citations

Works

3 shown

Marketing Planning in the Multinational Subsidiary: Practices and Problems

Journal of Marketing·1980·3 authors

53citations

Patterns of Communications in the Multinational Corporation: An Empirical Study

Journal of International Business Studies·1976·2 authors

35citations

Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending

Journal of Consumer Research·1974·2 authors

55citations