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Patricia F. Kennedy · Study

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Patricia F. Kennedy

9 works· latest 2007· 2 institutionscluster: provisional

h-index9

i109

Citations1,249

Works here9

88

93

94

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07

Most cited in this library

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS1988 · 334 citations
Death By Nostalgia: a Diagnosis of Context-Specific Cases1994 · 282 citations
Advertising and social comparison: Consequences for female preadolescents and adolescents1993 · 275 citations
Family transitions during grief: Discontinuities in household consumption patterns1995 · 117 citations
The Vulnerability of those Grieving the Death of a Loved One: Implications for Public Policy1995 · 105 citations

Works

9 shown

Animal-companion depictions in women's magazine advertising

Journal of Business Research·2007·2 authors·Open access

32citations

Family transitions during grief: Discontinuities in household consumption patterns

Journal of Business Research·1995·3 authors

117citations

The Vulnerability of those Grieving the Death of a Loved One: Implications for Public Policy

Journal of Public Policy & Marketing·1995·3 authors

105citations

Death By Nostalgia: a Diagnosis of Context-Specific Cases

ACR North American Advances·1994·2 authors

282citations

Social Comparison and the Beauty of Advertising Models: the Role of Motives For Comparison

Dialnet (Universidad de la Rioja)·1994·2 authors

57citations

The measurement of social comparison to advertising models: A gender gap revealed.

·1994·2 authors

25citations

Advertising and social comparison: Consequences for female preadolescents and adolescents

Psychology and Marketing·1993·2 authors

275citations

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Journal of Services Marketing·1988·2 authors

334citations

An Alternative Method for Measuring Value-Based Segmentation and Advertisement Positioning

Current Issues and Research in Advertising·1988·3 authors·Open access

22citations