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Maria Giovanna Confetto · Study

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Maria Giovanna Confetto

9 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-9254-3605

h-index7

i107

Citations334

Works here9

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Most cited in this library

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z2023 · 140 citations
Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication2023 · 49 citations
Unrevealing the nexus between digital sustainability and corporate digital responsibility: A dual-track systematic literature review towards a framework of corporate digital sustainability2024 · 42 citations
Corporate communication management: A framework based on decision-making with reference to communication resources2011 · 33 citations
A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web2021 · 25 citations

Works

9 shown

Unrevealing the nexus between digital sustainability and corporate digital responsibility: A dual-track systematic literature review towards a framework of corporate digital sustainability

Technology in Society·2024·4 authors·review·Open access

42citations

Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication

Employee Relations·2023·4 authors·Open access

49citations

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Journal of Consumer Marketing·2023·4 authors·Open access

140citations

Redefining brand hijacking from a non-collaborative brand co-creation perspective

Journal of Product & Brand Management·2021·4 authors·Open access

23citations

A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

The TQM Journal·2021·2 authors·Open access

25citations

Museo e tecnologie digitali: profili professionali emergenti / Museums and digital technologies: emerging professional profiles

Il Capitale culturale·2017·2 authors·Open access

4citations

Corporate communication management: A framework based on decision-making with reference to communication resources

Journal of Marketing Communications·2011·4 authors

33citations

Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context

Museum Management and Curatorship·2010·4 authors

16citations

Marketing Strategies for Top Italian Museums: The Influence of Province Destination Competitiveness

The International Journal of the Inclusive Museum·2010·4 authors

2citations