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Surinder Tikoo · Study

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Surinder Tikoo

12 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0002-2393-8072

h-index12

i1012

Citations2,452

Works here12

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Most cited in this library

Conceptualizing and researching employer branding2004 · 1,606 citations
Culture, product type, and price influences on consumer purchase intention to buy personalized products online2007 · 346 citations
Operational flexibility and market valuation of earnings1999 · 142 citations
Effect of Cobranding on Consumer Product Evaluations1995 · 68 citations
Franchiser influence strategy use and franchisee experience and dependence2002 · 60 citations

Works

12 shown

Motives underlying the choice of business majors: A multi-country comparison

The International Journal of Management Education·2016·4 authors·Open access

17citations

Valuing Exclusivity from Encroachment in Franchising

Journal of Retailing·2008·3 authors

40citations

Intergenerational Culture-Specific Consumption Differences Between Asian Indian Immigrants in the U.S. and Indians Residing in an Indian Metropolis

Journal of International Consumer Marketing·2008·2 authors

22citations

Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Journal of Business Research·2007·3 authors

346citations

Franchisor use of influence and conflict in a business format franchise system

International Journal of Retail & Distribution Management·2005·1 author

56citations

Conceptualizing and researching employer branding

Career Development International·2004·2 authors

1,606citations

Perceptions of justice and employee willingness to engage in customer‐oriented behavior

Journal of Services Marketing·2004·4 authors

38citations

Franchiser influence strategy use and franchisee experience and dependence

Journal of Retailing·2002·1 author

60citations

Buying decision approaches of organizational buyers and users

Journal of Business Research·2002·2 authors

45citations

Operational flexibility and market valuation of earnings

Strategic Management Journal·1999·2 authors

142citations

Consumer Use of Available Information for Making Inferences about Missing Information

Journal of Business Research·1997·2 authors

12citations

Effect of Cobranding on Consumer Product Evaluations

ACR North American Advances·1995·2 authors

68citations